This back-to-school season, we set out with a clear goal: equip kids with what they need to step into their Confident Era.

Our team delivered at scale—executing across four cities, hosting seven events, and giving back to hundreds of kids and adults. From gifting the Jordan “Blue Jeans and Bling” collection and surprising girls with bikes to creating an unforgettable consumer experience for Nigel’s new shoe, we ensured that every touchpoint brought energy, community, and impact.